2023 - Present | Role: Multimedia Designer
Objective
Reinforce Medcan’s identity in Canada’s healthcare space. Stand out from traditional healthcare and emphasize that living well for life is about a proactive approach to your health.
Previous identity
The previous identity leaned into clinical, sterile visual languages - the colours used were not too far from standard healthcare branding. Medcan’s core value of proactive care is not emphasized enough.
Rebranding Medcan
With a new shift in identity, the new colours move towards richer, earthier tones - Colours that provide a sense of calm and wellness not present with the bright hues of the previous palette.
Lifestyle images were introduced in the visual language, giving new and engaging ways to reinforce the brand’s messaging of integrating healthcare as part of a healthy way of living.
Old (left) vs. new digital ads (right)
Old assets were transformed and recontextualized. Dense product information became approachable and engaging to learn more about.
Results
An increase in revenue and brand awareness. $9+ million in revenue with 10k+ leads generated through marketing campaigns. Medcan has launched 3+ additional clinics across Ontario with more underway.